Joywave’s Armbruster And Producer Wilkis Are Big Data; Debut EP 1.0 Mixes Ultra-Danceable Pop With Dark Lyrics Questioning The Digital Age

July 11, 2013 - Big Data – the duo of producer Alan Wilkis and Joywave’s Daniel Armbruster – will release their debut EP 1.0 on September 10th.  The “infectious” (Interview Magazine) template Armbruster uses while working with Joywave melds seamlessly with the “insanely talented” (Paper Magazine) Wilkis’ production style on 1.0.  The EP is a four-song collection of uber-danceable tracks that contrast with dark, slightly paranoid lyrics exploring the ever-increasing - and not necessarily positive - relationship between man and technology in our current digital age. 

Listen to “The Stroke of Return” here:

https://soundcloud.com/bigdatabigdata/big-data-the-stroke-of-return

The EP opens with “The Stroke of Return.”  Over an icy, throbbing beat, the duo weave together religious and tech imagery to tackle the blind faith and trust people place in the internet, a sense that everyone is in some way kneeling at the altar of The Cloud.  “Dangerous” leads with a thick, rubber bass groove, while Armbruster sings about the many layers of voyeurism in the digital age.  A synth heavy electro workout, “Big Dater” lyrically details the often-fruitless search for true human connection over the Internet.  1.0 is closed out by “Bombs Over Brooklyn,” an apocalyptic vision of the future with a pulsating drive that could easily soundtrack an especially wild sci-fi chase scene.

Wilkis and Armbruster met in 2012, and their first collaboration came in the form of “Old-Fashioned Girl,” from Wilkis’ PRINTS project.  They wrote together so effortlessly that they decided to create Big Data.  Over the course of the next several months, the duo set about writing what would eventually become 1.0. With Armbruster based in Rochester, NY and Wilkis in Brooklyn, NY, the duo exchanged ideas and instrumental snippets over the web until song structures and melodies began to materialize.  They would then plan lyric-writing and vocal recording sessions at Wilkis’ Brooklyn studio whenever Armbruster was in town with Joywave.

Both Wilkis and Armbruster have had an exceptional year thus far with their respective projects outside of Big Data.  Joywave has reached #1 on the Hype Machine popular chart three times since April 2013 for their 88888 mixtape and single “Tongues,” and Wilkis recently reached #2 on the Hype Machine chart for his collaboration with Childish Gambino, “More Than Normal.”  In addition to his solo work, Wilkis has crafted remixes for artists that include Yeasayer, RJD2, The Joy Formidable, Phantogram and Phoenix.


For more information on Big Data, please contact Rob Krauser (rob@rekroommedia.com) at REK Room Media, 917.703.8361.

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