Icy, Throbbing Beat Mixes With A Weave Of Religious And Tech Imagery Questioning The Cloud On Big Data Standout “The Stroke Of Return”

Debut EP 1.0 Out September 10th

July 24, 2013- On “The Stroke of Return,” the first track on Big Data’s debut EP 1.0 (out Sept. 10th), the duo weave together religious and tech imagery over an icy, throbbing beat, attempting to convey the blind faith and trust people place in the internet, a sense that everyone is in some way kneeling at the altar of The Cloud.  As the track pulses along, the duo - producer Alan Wilkis and Joywave’s Daniel Armbruster – talk of a vague “they” who are “looking into your new request” but “require your home address.”  The song then explodes into the chorus, ending with the refrain of “looking out for sunshine, but The Cloud is all I see.”

Listen to “The Stroke of Return” here:


1.0 is a four-song collection of uber-danceable tracks that contrast with dark, slightly paranoid lyrics exploring the ever-increasing - and not necessarily positive - relationship between man and technology in our current digital age. 

Wilkis and Armbruster met in 2012, and their first collaboration came in the form of “Old-Fashioned Girl,” from Wilkis’ PRINTS project.  They wrote together so effortlessly that they decided to create Big Data.  Over the course of the next several months, the duo set about writing what would eventually become 1.0. With Armbruster based in Rochester, NY and Wilkis in Brooklyn, NY, the duo exchanged ideas and instrumental snippets over the web until song structures and melodies began to materialize.  They would then plan lyric-writing and vocal recording sessions at Wilkis’ Brooklyn studio whenever Armbruster was in town with Joywave.

Both Wilkis and Armbruster have had an exceptional year thus far with their respective projects outside of Big Data.  Joywave has reached #1 on the Hype Machine popular chart three times since April 2013 for their 88888 mixtape and single “Tongues,” and Wilkis recently reached #2 on the Hype Machine chart for his collaboration with Childish Gambino, “More Than Normal.”  In addition to his solo work, Wilkis has crafted remixes for artists that include Yeasayer, RJD2, The Joy Formidable, Phantogram and Phoenix.


For more information on Big Data, please contact Rob Krauser (rob@rekroommedia.com) at REK Room Media, 917.703.8361.