Morning Becomes Eclectic Spins, Hype Machine #1, Acclaimed Interactive Music Video Among Highlights For Rising Duo Big Data

August 28, 2013 - Big Data, the duo of producer Alan Wilkis and Joywave’s Daniel Armbruster who create paranoid electronic pop music, have been on quite a roll the past few weeks.  First they released “Dangerous,” the new single from their debut EP 1.0 (out September 24th), which shot to #1 on the Hype Machine charts within a week.  Then the group debuted their interactive music video for “Dangerous” called Facehawk, created and directed by interactive artist Rajeev Basu, which has been praised by outlets that include VICE’s Creators Project, Fast Company, USA Today, CNET, PSFK and The Atlantic.  And now the duo has received their first spins on KCRW’s influential Morning Becomes Eclectic radio show, which has begun playing “Dangerous.”

Listen to “Dangerous” here:

Watch Facehawk hijack your Facebook account here:

Wilkis and Armbruster met in 2012, and their first collaboration came in the form of “Old-Fashioned Girl,” from Wilkis’ PRINTS project.  They wrote together so effortlessly that they decided to create Big Data.  Over the course of the next several months, the duo set about writing what would eventually become 1.0. With Armbruster based in Rochester, NY and Wilkis in Brooklyn, NY, the duo exchanged ideas and instrumental snippets over the web until song structures and melodies began to materialize.  They would then plan lyric-writing and vocal recording sessions at Wilkis’ Brooklyn studio whenever Armbruster was in town with Joywave.

Both Wilkis and Armbruster have had an exceptional year thus far with their respective projects outside of Big Data.  Joywave has reached #1 on the Hype Machine popular chart three times since April 2013 for their 88888 mixtape and single “Tongues,” and Wilkis recently reached #2 on the Hype Machine chart for his collaboration with Childish Gambino, “More Than Normal.”  In addition to his solo work, Wilkis has crafted remixes for artists that include Yeasayer, RJD2, The Joy Formidable, Phantogram and Phoenix.


For more information on Big Data, please contact Rob Krauser ( at REK Room Media, 917.703.8361.